After blockbuster shows on television like ‘Kuch Rang Pyar ke Aise Bhi’ and ‘Jaana Na Dil Se Door’, founder of Beyond Dreams Entertainment and producer, Yash Patnaik was hell-bent on bringing a blockbuster digital show to the web-space. As a team that could promote his first web series, Black Coffee, Yash looked to 1702 Digital to help launch the show with a seamless experience and keep the dialogue open for his audience.
The offline trailer launch move was crucial to the success of the show as stars Param Singh and Harshita Gaur (leads of the show) had major fan following based out of the heart of Mumbai, Goregaon. Next, created a huge buzz around the release of every new episode with Facebook contests and interactive Twitter polls. Winners of the contests won autographed official merchandise. We shared behind-the-scenes photos of the cast and crew that drove the fans crazy.
1702 Digital conducted casual chat sessions with the cast that was live-streamed on all their social media platforms. Press Releases and Coverage was eminent, Black Coffee received abundant media coverages. According to the engagement we had with the audience, we held #TagAFriend Campaigns and shared meme templates so users could share their views and memes. Fans were encouraged to share Musical.ly and Dubsmash videos of themselves reciting popular dialogues from the Web series
Beyond Originals’ YouTube Channel has received over 113,226 Subscribers.
Episode 1 received over 1,531,138 views.
Season Finale received over 525,373 views.
Their Twitter followers were raised from 100 followers to 5692.
#BlackCoffee and #VodkaShots were trending on Twitter for more than a day, each.
Beyond Originals’ most popular tweet has over 516 retweets and counting. Thousands of User Generated Memes and Content. Celebrity interactions and reviews.